LINE Yahoo has launched Shopping Lens, a visual search tool within its AI agent Agent i.
Users can photograph or upload images to find products.
The feature is available now.
What happened
LINE Yahoo has added a feature called "Shopping Lens" to its AI agent Agent i, enabling users to search for products by taking or uploading photographs.
Why it matters
Visual search removes the friction of typing product descriptions, letting users find items by simply pointing a camera at them—a capability that mirrors features offered by larger e-commerce platforms and positions LINE Yahoo's shopping tools as more accessible.
What to watch
The feature is now live within Agent i; LINE Yahoo has not disclosed specific rollout timelines, user targets, or expansion plans beyond Japan.
Ask the AI about this article →
LINE Yahoo's addition of Shopping Lens to Agent i reflects a broader shift toward reducing friction in e-commerce discovery. Rather than requiring users to type descriptions or navigate category hierarchies, visual search lets users leverage their phone's camera as a search tool. This aligns Agent i with capabilities already available on larger platforms but extends the feature to LINE Yahoo's user base in Japan. The move positions the company's AI agent not merely as a conversational interface but as a practical shopping companion integrated into everyday behavior.
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