MIXI has been promoting company-wide generative AI adoption since 2023 under management leadership, following ChatGPT's 2022 release
The design department is actively advancing AI utilization among designers and added 'AI activity' as an evaluation criterion in April 2025
The company values designers' experimentation and trial-and-error processes with AI, incorporating this into their performance assessment framework
Required designer skills have fundamentally shifted as AI tools become essential to the profession
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