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MIXI integrates AI activity into designer evaluations starting April 2025, making AI proficiency a core competency requirement.
Nikkei AI Stocks · April 19, 2026
AI Summary
- •MIXI has been promoting company-wide generative AI adoption since 2023 under management leadership, following ChatGPT's 2022 release
- •The design department is actively advancing AI utilization among designers and added 'AI activity' as an evaluation criterion in April 2025
- •The company values designers' experimentation and trial-and-error processes with AI, incorporating this into their performance assessment framework
- •Required designer skills have fundamentally shifted as AI tools become essential to the profession
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