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MIXI integrates AI activity into designer evaluations starting April 2025, making AI proficiency a core competency requirement.

Nikkei AI StocksApr 19, 20261 min read
MIXI integrates AI activity into designer evaluations starting April 2025, making AI proficiency a core competency requirement.

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3 Key Points

  1. MIXI has been promoting company-wide generative AI adoption since 2023 under management leadership, following ChatGPT's 2022 release

  2. The design department is actively advancing AI utilization among designers and added 'AI activity' as an evaluation criterion in April 2025

  3. The company values designers' experimentation and trial-and-error processes with AI, incorporating this into their performance assessment framework

  4. Required designer skills have fundamentally shifted as AI tools become essential to the profession

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