Netflix's new competition show recreates the chocolate factory from 'Willy Wonka.' It uses AI to bring back Gene Wilder's voice.
The show streams on Sept.
23 with nine episodes.
What happened
Netflix released the trailer for 'Wonka's The Golden Ticket,' a nine-episode reality competition show streaming on Sept. 23. Twelve pairs of contestants compete inside a replica of Roald Dahl's chocolate factory for a prize described as a 'lifetime supply of money.'
Why it matters
The show features an AI recreation of the late Gene Wilder's voice, created with ElevenLabs in collaboration with Wilder's estate. His wife said the show celebrates the warmth and imagination he brought to the role, introducing that magic to a new generation.
What to watch
The competition includes elements from the 1971 film, such as lickable wallpaper and a massive 'Wonkavision' set piece. Contestants face elimination as an invisible, ominous host narrates, drawing comparisons to 'Squid Game.'
Ask the AI about this article →
This announcement marks Netflix's latest foray into reality competition programming, blending nostalgia with cutting-edge AI technology. The use of ElevenLabs to recreate Gene Wilder's voice—a first for a major streaming production—raises questions about the ethics and legality of AI-generated performances, especially involving deceased actors. However, the involvement of Wilder's estate indicates a consensual and authorized use, setting a precedent for future projects. The show's production in Australia, supported by local tax incentives, highlights the global nature of entertainment production. As AI voice synthesis becomes more common, this collaboration could pave the way for more such uses, balancing innovation with respect for legacy. For viewers, the show offers a mix of 'Squid Game'–style tension and the whimsy of the original film, promising an engaging experience that honors the source material.
AI-summarized, only the topics you pick — one digest a day via Email, Slack, or Discord.
Free · takes 30 seconds · unsubscribe anytime
Ask AI anything about this article. Q&As are published on this page for other readers too.
Citigroup said shares of an AI-linked stock that has lagged its peers can more than double
Morgan Stanley has told investors to pick up a stock tied to the AI buildout, according to the article
Netflix is making a competition reality show based on Willy Wonka & the Chocolate Factory, and it will use AI…
JPMorgan has softened its stance on share-backed loans, as reported by Private Banker International, to target…
Palantir CEO Alex Karp said at a company boot camp last week that society cannot accept all AI value going to…
Goldman Sachs has deployed AI agents in its banking operations, but they are proving difficult to fully replac…
