What products is Adobe providing to Disney?

Adobe is providing Adobe Firefly, Adobe Firefly Foundry, Adobe Premiere and Adobe Photoshop.

Where will Disney use Adobe's AI tools?

Deployments cover Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Disney's StudioLAB research team and ESPN Edge, the research team of the sports channel in which Disney is a major shareholder.

What makes Adobe Firefly Foundry different for Disney?

Adobe describes it as a human-centered, artist-led generative AI model tuned to Disney-owned content, including characters, environments and visual styles, to produce commercially safe and production-ready output.

Image GenerationAI Business & IndustryGIGAZINE AI14h agoNov 10, 2026, 13:00 JST

Adobe, Disney sign multi-year AI deal for Adobe Firefly Foundry

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3 Key Points

What happened
Adobe will provide Disney with Adobe Firefly, Adobe Firefly Foundry, Adobe Premiere and Adobe Photoshop under a multi-year partnership covering Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, StudioLAB and ESPN Edge.
Why it matters
Firefly Foundry is described as a human-centered, artist-led generative AI model tuned to Disney-owned characters, environments and visual styles, aiming for commercially safe and production-ready output.

WHO IT HITSDisney's in-house creative and park-development teams gain access to customized generative AI tools, while other studios and media companies may face pressure to strike similar vendor partnerships to keep production pipelines competitive.

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Context & Analysis

The agreement extends a long-standing relationship between the two companies into generative AI. Disney has already begun using Adobe Firefly Foundry in its theme-park development process, where sketch-image conversion and custom image models aligned to brand and story settings are in use. The partnership spans both consumer-facing resort operations and research units, suggesting Disney intends to apply generative AI across creative development rather than in a single pilot. Adobe, for its part, gains a high-profile reference customer for Firefly Foundry just as media and entertainment companies weigh how to adopt AI while managing commercial-safety concerns. How broadly these tools reach production workflows beyond the named teams remains to be seen.

FAQ

What products is Adobe providing to Disney?: Adobe is providing Adobe Firefly, Adobe Firefly Foundry, Adobe Premiere and Adobe Photoshop.
Where will Disney use Adobe's AI tools?: Deployments cover Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Disney's StudioLAB research team and ESPN Edge, the research team of the sports channel in which Disney is a major shareholder.
What makes Adobe Firefly Foundry different for Disney?: Adobe describes it as a human-centered, artist-led generative AI model tuned to Disney-owned content, including characters, environments and visual styles, to produce commercially safe and production-ready output.

GIGAZINE AIRead Original Article

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Also reported by AI Watch (Impress), AI Weekly, ITmedia AI＋, Impress Watch, THE DECODER

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