Japan Times TechApr 4, 2026Apr 4, 2026, 19:01 JST1 min read

India's massive film industry embraces AI technology to combat budget pressures amid changing viewer preferences

3 Key Points

India produces more films than any other country globally, but faces mounting financial constraints
Shifting audience consumption habits are reducing production budgets across the Indian film industry
Studios are turning to AI tools to optimize production costs and maintain competitiveness
AI adoption represents a strategic response to industry challenges while adapting to modern viewing trends

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