Mekom unveils DX diagnosis service from new Yamagata HQ

Mekom's move comes after it opened a space inside its old head office in 2023 where companies could experience DX firsthand. That effort presented solutions, but the implementation rate stayed at only 2〜3割, according to the company's read of the situation. The new head office is meant to close that gap. Deputy General Manager Akishi Abe describes the goal as showing something "half a step ahead" that companies in the prefecture can copy starting tomorrow, and Mekom says the way people work there has been backed up by its joint survey with Professor Yoshiki Seki's seminar at Tohoku University of Art and Design.

Seki argues that connecting what companies consider an ideal work style with what younger generations expect can lead to talent retention, new hiring, and sustained regional development. Abe says he wants to reach a state where all customers have DX implemented, and to stop or reverse the decline in Yamagata's workforce. The new office adopts free addressing regardless of department and includes an open room modeled on a campsite plus rooms for focused work; visiting companies are shown these ways of working, with the hope that they gain empathy and insight before acting.