
What happened
Fujifilm will exhibit at the 10th AI & Business Automation Expo [Autumn], held October 21–23, 2026 at Makuhari Messe, booth A33-20. It will present AI use cases for DocuWorks, FUJIFILM IWpro, and Revoria Cloud Marketing.
Why it matters
The booth is organized around a process from structuring information to putting data to work in operations and connecting it to management value.
What to watch
At the previous autumn expo, about 5,500 visitors and 2,800 companies came to the booth, so the test is whether the expanded use cases draw comparable interest. The company runs panels, videos, and mini-seminars, and offers novelties such as folding umbrellas and eco-bags.
WHO IT HITSThis matters to business teams evaluating document and printing workflows, and to IT and operations staff who buy office automation tools. They can compare Fujifilm's AI use cases for DocuWorks, FUJIFILM IWpro, and Revoria Cloud Marketing before deciding on adoption.
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Fujifilm's AI push is anchored in its REiLI Business brand, which the company describes as supporting companies' own knowledge use and value creation. The upcoming expo appearance builds on last year's autumn AI expo, where about 5,500 visitors and 2,800 companies came to the booth. That turnout suggests strong interest in how Fujifilm applies AI to office work and commercial printing.
The booth this time is arranged around a progression: structuring information first, then using data in operations, and finally connecting it to management value. Products like DocuWorks, FUJIFILM IWpro, and Revoria Cloud Marketing sit at different points along that path. Rather than a single product launch, the exhibit functions as a showcase of how these tools fit together for business customers.
For readers, the stakes center on whether Fujifilm can translate its AI brand positioning into concrete adoption among the operations and printing teams it targets. The outcome hinges on how clearly the panels, videos, and mini-seminars demonstrate real-world results, and whether the products' AI features match what attendees need. If the expanded use cases resonate, the expo could serve as a proving ground for wider deployment; if not, it may remain a brand-awareness exercise.
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