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Bluesky's Attie lets anyone build sites and games, says CEO Toni Schneider

Bluesky's Attie lets anyone build sites and games, says CEO Toni Schneider

3 Key Points

  1. What happened

    At TechCrunch Disrupt 2026, Bluesky said its experimental Attie platform now lets creators build websites, quizzes, games and polls. These creations run on the AT Protocol that powers Bluesky.

  2. Why it matters

    The move opens creation of interactive experiences to everyday users, not just software developers, and ties those creations to the Bluesky network so they can reach its audience.

WHO IT HITSEveryday creators who want to build social games, quizzes or sites without coding gain a new tool, while Bluesky's developer community may see more activity as the network pushes to reinvigorate engagement.

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Context & Analysis

Bluesky's AT Protocol has powered its flagship app and other decentralized social services that make up the Atmosphere. Attie began as a way to build custom social feeds using AI, and the new creation capabilities extend that into games, sites, and other interactive experiences. CEO Toni Schneider, who took charge after former CEO Jay Graber stepped down in March to become chief innovation officer, framed the move as a shift from solo "vibe coding" to building for groups. The company is aiming to reinvigorate activity on its network by focusing on developers and communities in the months ahead, and it sees forthcoming private data support as a key request from developers. COO Rose Wang noted that distribution is a common problem for creators, and that Attie comes with Bluesky's distribution built in.

FAQ
What can users build with Attie?
Users can build websites, quizzes, games, polls, and other interactive experiences. These creations are connected to their atproto identity and can tap into Bluesky's wider audience.
Do I need to bring my own AI model to use Attie?
Users can bring their own AI model or use open-weight options, according to Bluesky COO Rose Wang.
When will private data support roll out?
Private data is now in alpha testing, with plans for a rollout by the end of the year, according to CEO Toni Schneider.

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