SAG-AFTRA pushes Hollywood studios to tax AI-generated digital replicas of actors during contract negotiations

The actors union is advocating for a 'Tilly tax' on AI-created film characters as part of ongoing contract talks with major studios

AI usage has become a central bargaining point in SAG-AFTRA's pursuit of new protections for its members

The proposal aims to generate revenue for actors whose likenesses and performances could be replicated by artificial intelligence