Meta launches Facebook Plus, Instagram Plus and WhatsApp Plus subscriptions globally, while testing premium offerings under the Meta One brand to offset AI infrastructure costs.

Meta is rolling out three subscription tiers globally: Facebook Plus and Instagram Plus at $3.99 (€3.70) per month, and WhatsApp Plus at $2.99 (€2.77) per month. The company is also testing separate subscription offerings for creators, businesses and Meta AI users under a new brand called Meta One, with plans starting at $7.99 (€7.40) per month and reaching as high as $19.99 (€18.50) per month for Meta One Premium.

Facebook Plus and Instagram Plus will offer enhanced analytics, story rewatch statistics, expanded audience reach and profile customisation options. WhatsApp Plus will focus on personalisation features including premium stickers, custom ringtones and app themes.

Meta confirmed it is seeking to diversify beyond advertising and offset growing costs linked to its AI expansion. The company has projected capital expenditure of between $125 billion (€115 billion) and $145 billion (€133 billion) this year, largely tied to AI data centres.

Meta One subscription plans will first be tested in Singapore, Guatemala and Bolivia starting next month.