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Sign up free →Meta inked a multiyear deal with Amazon to deploy tens of millions of AWS Graviton CPU cores—energy-efficient processors—to handle real-time reasoning and code generation for its next-generation AI agents. This makes Meta one of Amazon's largest silicon customers and signals a shift toward lower-power infrastructure after investor concerns that massive AI spending would crush profit margins.
Unlike pure cost-cutting, Meta is pairing the AWS deal with its 'Efficiency 2.0' initiative, which already included a 10% workforce reduction. The result: analysts expect Meta to sustain 30% ad revenue growth and capture digital-ad market leadership from Google this year (with ad sales projected at $243 billion), without burning through operating profit.
For business professionals and investors: Meta has moved from a "spend aggressively on AI, margins be damned" story to a "build AI efficiently through smart partnerships" story. That narrative shift—backed by concrete infrastructure commitments rather than vague roadmaps—is why the stock moved 2.7% in one day on otherwise modest volatility. If Meta executes this plan and hits those ad-revenue targets in its April 29 earnings report, the stock could move toward its August 2025 high of $790 (currently trading at $675.03, down 14.5% from that peak).
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