Meta's Muse goes all-in at Connect: glasses, Mac, own email

Muse is only a few weeks old, having launched in early September, and Meta is already treating it as its biggest consumer AI bet to date. The agent is powered by Muse Spark, Meta's multimodal model built for agentic work, and Meta has positioned it as more accessible than rival agents from OpenAI and Anthropic. At Connect, Zuckerberg framed the ambition plainly: he expects Muse to grow into the personal superintelligence billions of people will use.

The announcements clustered around reach and commerce. Muse is set to appear on Meta's smart glasses, activate by a wake word, and handle things like guided workouts, meal logging, appointments and buying products a user sees. On Mac, users can delegate tasks and walk away while the agent works, and Muse will also get its own email address so it can be added to threads or forwarded messages. Meta's chief AI officer Alexandr Wang tied the shopping push to partnerships with Stripe, Shopify, PayPal and retailers including Best Buy, Gap, Sephora, Walmart and Wayfair, alongside connectors such as GitHub, Granola and Notion.

What the outcome hinges on appears to be timing and adoption. Meta has not pinned down dates — the glasses feature is 'the coming months' and the email address is 'soon' — and the paying side depends on whether transactions through Muse materialise as Zuckerberg expects. The other open question is whether outside developers keep building connectors: Meta says it received more than 1,500 applications in less than a week after opening its platform, a signal worth watching as this new agent surface takes shape.