AIToday

Adobe's Project Indigo adds AI photo critique and object removal

TechCrunch AI13h ago
Adobe's Project Indigo adds AI photo critique and object removal

Key takeaway

Adobe's Project Indigo camera app is adding AI-powered photo critique, object removal, depth of field, and style transfer features to its existing pro controls and capture modes. The new features use preset buttons to generate deterministic outputs rather than prompt-based editing, designed to be more reliable and educational for photographers. The tools are currently available only to select testers.

Summaries like this, in your inbox every morning.

Sign up free →

3 Key Points

  • What happened

    Adobe is expanding its experimental iOS camera app Project Indigo with new AI features, including LLM-powered photo critique, advanced object removal, depth of field generation, and style transfer. The critique feature provides professional opinions on framing, lighting, colors, and emotional impact, while object removal offers toggles for common elements like people, trash, wires, and vehicles.

  • Why it matters

    The app uses preset buttons rather than open-ended prompts—a design choice Marc Levoy (who led Google's Pixel camera work) emphasizes as more reliable than typical generative AI tools. The photo critique and reshooting suggestions are descriptive enough to teach photography principles, making the tool potentially educational rather than purely corrective.

  • What to watch

    The features are still in testing phase and available only to select users through an "AI playground" tab. Adobe is currently using Google's Gemini-based Nano model but remains open to swapping in other models, including its own Adobe Firefly.

In Depth

Adobe is expanding Project Indigo, an experimental iOS camera app launched last year, with several new AI-powered capabilities designed to help users critique and improve their photographs. The app previously offered pro controls, multi-frame super-resolution, and different capture modes. The newest additions include LLM-powered photo critique, advanced object removal, depth of field generation, and style transfer.

Marc Levoy, who heads the project and previously led camera development for Google's Pixel phones, explained the design rationale behind these features. He noted that most generative AI tools rely on open-ended prompts, which can be unpredictable—finding the exact phrasing to achieve the desired result often proves difficult. To address this, most of Project Indigo's new experimental features are buttons that generate more deterministic, preset outputs rather than requiring user-written instructions.

The photo critique feature provides what the app labels a "professional" opinion covering framing, lighting, colors, and emotional impact. A companion feature, capture and edit suggestions, recommends how to reshoot or modify an image by adjusting framing, exposure, and removing specific objects in the viewfinder. For example, the app can identify unwanted elements like a hexagonal white object and suggest their removal. The second section guides users on how to use existing photos to improve them via Adobe Lightroom controls.

Object removal has been a staple of photography apps for years, but Project Indigo's implementation improves on the manual process most competing apps require. Rather than forcing users to draw or circle objects on screen—a method that often produces imperfect results—Project Indigo offers toggles for common unwanted elements: people in the background, trash and trash cans, wires and poles, fences, vehicles, and other clutter. Users can also describe custom objects to remove. Testing showed the feature successfully removed a person and the object he was holding from the background of a photo without creating visual artifacts.

The app also includes AI-generated depth of field, which simulates a blurred background on flat photos. Additionally, a style transfer feature allows users to apply artistic effects—watercolor, pen and ink, ink line with color wash, monochromatic, and backlit subject tones—to images. Adobe is currently powering these features with Google's Gemini-based Nano model but remains open to swapping in alternative models, including its own Adobe Firefly. All new AI features are bundled under an "AI playground" tab and remain in testing phase, available only to select users. While these features may never reach a wider audience, their emphasis on teaching photography principles rather than merely generating corrected images sets them apart from purely automated alternatives.

Context & Analysis

Adobe's Project Indigo represents a deliberate design philosophy shift away from prompt-based generative AI tools. Marc Levoy's background in developing Google's Pixel camera features informs this approach: rather than ask users to craft the perfect text instruction, the app offers preset buttons that produce more predictable outcomes. The photo critique feature—delivering structured feedback on framing, lighting, colors, and emotional impact—occupies a middle ground between fully automated editing and user-driven prompting. By bundling these tools under an "AI playground" tab and limiting access to select testers, Adobe signals that these are experimental rather than production-ready features. The distinction matters: the company is explicitly testing whether cameras can educate photographers rather than simply correct photos, a framing that appeals to skill-building over convenience-driven consumption.

FAQ

How does Project Indigo's object removal differ from existing apps?
Instead of requiring users to manually circle or select objects by drawing, Project Indigo offers toggles for common removable elements (people, trash, wires, poles, fences, vehicles, clutter) and allows custom object descriptions. Users can also describe custom objects to remove.
Who is leading Project Indigo?
Marc Levoy is heading the project. He previously developed camera features for Google's Pixel phones.
Which AI model does Project Indigo currently use?
Adobe is using Google's Gemini-based Nano model for these features, but it is open to swapping in other models, including its own Adobe Firefly model.

Get AI news like this every morning

AI-summarized, only the topics you pick — one digest a day via Email, Slack, or Discord.

Free · takes 30 seconds · unsubscribe anytime

Discussion

No discussion yet for this article

Stay ahead with AI news

Get curated AI news from 200+ sources delivered daily to your inbox. Free to use.

Get Started Free

Free · takes 30 seconds · unsubscribe anytime

1 minute a day. The AI essentials.

200+ sources · Email / LINE / Slack

Get it free →