Midjourney acquires astrology app Co-Star

Midjourney's acquisition of Co-Star marks a notable pivot for the AI lab, which has become synonymous with its Discord-based image and video generation tools. Until now, Midjourney has existed primarily as a Discord bot with no standalone application, despite its widespread use among creatives. The addition of Co-Star's roughly two dozen employees—a team experienced in building consumer-facing apps—suggests Midjourney is serious about moving beyond its Discord home and into the broader consumer app market.

The acquisition also reflects Midjourney's broader diversification strategy. Beyond its core generative AI products, the company has already begun building medical and spa divisions, and now adds astrology to its portfolio. Co-Star's 4.3 million monthly active users and reliance on both AI and human-written content (horoscopes, compatibility assessments) align with Midjourney's AI-first model while offering a consumer social app template that could inform how the company builds its own standalone application.