Midjourney has acquired Co-Star, a social astrology app with about 4.3 million monthly active users that uses AI and human writing to create horoscopes and astrological assessments. The acquisition adds Co-Star's roughly two dozen employees to Midjourney and expands the AI lab's product portfolio beyond its signature image and video generators into consumer social apps.
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Midjourney, an AI lab known for image and video generators, has acquired the social astrology app Co-Star. Deal terms were not disclosed. Co-Star's team of about two dozen employees has joined Midjourney.
Why it matters
Co-Star has about 4.3 million monthly active users and uses AI and human writing to generate horoscopes and astrological compatibility assessments. The acquisition signals Midjourney's expansion beyond its core image-generation business into consumer-facing apps, following its efforts to build medical and spa divisions.
What to watch
Midjourney currently operates primarily through Discord with no standalone app. Co-Star's team's experience building consumer apps suggests Midjourney may finally develop its own standalone application.
Midjourney, the AI lab best known for its LLM-powered image and video generators, has acquired Co-Star, a social astrology app, according to Bloomberg. The acquisition deal terms were not disclosed.
Co-Star is a social platform where users determine their astrological birth charts and share them with friends. The app generates horoscopes, compatibility assessments, and other astrological advice using a combination of AI and human writing. According to reports, Co-Star has about 4.3 million monthly active users. Co-Star's team of about two dozen employees has joined Midjourney as part of the acquisition.
The move signals Midjourney's expansion into consumer-facing social apps beyond its signature generative AI tools. Midjourney is best known for operating as a bot within Discord, where users generate images and videos, but the company has no standalone application of its own. The company has also been building out a medical arm and spa division. Co-Star's team, with their experience building consumer apps, may help Midjourney finally develop its own standalone application rather than relying solely on Discord.
Midjourney's acquisition of Co-Star marks a notable pivot for the AI lab, which has become synonymous with its Discord-based image and video generation tools. Until now, Midjourney has existed primarily as a Discord bot with no standalone application, despite its widespread use among creatives. The addition of Co-Star's roughly two dozen employees—a team experienced in building consumer-facing apps—suggests Midjourney is serious about moving beyond its Discord home and into the broader consumer app market.
The acquisition also reflects Midjourney's broader diversification strategy. Beyond its core generative AI products, the company has already begun building medical and spa divisions, and now adds astrology to its portfolio. Co-Star's 4.3 million monthly active users and reliance on both AI and human-written content (horoscopes, compatibility assessments) align with Midjourney's AI-first model while offering a consumer social app template that could inform how the company builds its own standalone application.
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