Roblox CEO: AI makes 'literally anyone' a game maker via Roblox Build

Baszucki framed the shift against Roblox's long-standing slogan, 'You Make the Game.' Historically, making a game meant using Roblox Studio, 3D editing, and writing script, which limited the pool of creators. He said the ratio of people who want to play games to those who want to make them had drifted toward players, but AI is now narrowing that gap.

The company is assembling what Baszucki calls a game creation harness, which routes multiple models across different tasks — scenes, 3D objects, code, and non-player characters. That includes the Cube model, trained on opted-in 3D objects inside Roblox, which runs on Roblox's own hardware. Baszucki compared the ambition to short-form video, which became something people create and share directly from their phones.

With more games being made, Baszucki argued that discovery and distribution become more important, not less. He said Roblox optimizes for long-term retention rather than short-term retention, and because games run in the cloud, the platform can examine content to help surface novel games. He also described a Universal Player vision, where games from other platforms could be converted to run on Roblox, with single-player PC games becoming multiplayer by default through what he called 'Robloxification.'