Supasaito's "Ads in answers" tracks ChatGPT ad placements

Supasaito positions the new feature around a distinction that is easy to blur: a brand appearing in the body of a ChatGPT answer is not the same as that brand buying an ad slot beneath it. The company says it records ads separately from answer text and does not fold them into its AI visibility, sentiment, or citation metrics. When the same advertiser also appears in the answer body, that mention is handled on its own.

The recorded data leans on scans that capture ChatGPT answers, so the Free plan's initial diagnosis can also log an ad when the collection conditions are met and the targeted answer contains one. Supasaito does not guarantee an ad will be found in every diagnosis, and how often later scans run depends on contract plan, the AI models enabled for a brand, and scan settings.

The company is explicit about the limits of the numbers. They rest on a sample of answers Supasaito collected rather than every conversation and ad on ChatGPT, and they do not represent ad spend, clicks, or conversions. Supasaito also notes that the absence of a recorded ad for an answer is not proof that the advertiser is not running ads on ChatGPT.