
Technology leaders at major companies are reversing course on AI deployment, capping usage, and retraining staff on cheaper AI models after discovering that rising token costs and consumption-based fees are eating through budgets without delivering promised value.
With global AI spending projected to reach $2.5 trillion this year—a 44% increase—CIOs are now treating AI as a capital-intensive, management-heavy investment rather than a universal win, and some are shifting away from expensive frontier models toward smaller, open-weight alternatives.
What happened
After years of broadly deploying AI tools, tech leaders at companies like Samsara, Docusign, Yum Brands, and Cigna are now capping AI usage, optimizing token consumption, and steering staff toward smaller, cheaper models. Samsara capped usage for non-technical employees while giving R&D more room; Docusign reduced token usage by almost 50% by narrowing the context AI agents pull; Yum found that perhaps as high as 95% of tasks can be handled by basic, less expensive models; and Cigna authorized more than 70 different AI models and kept spending growth below compute growth.
Why it matters
Global AI spending is projected to reach $2.5 trillion this year, a 44% increase from prior-year levels, yet some companies' 2026 budgets have exceeded expectations without delivering corresponding business value. Gartner warned that AI coding costs could overtake the average developer's salary by 2028 due to rising token consumption and consumption-based fees. CIOs describe 2026 as the year companies are discovering that AI implementation is hard, costly, and requires careful management—not a free lunch.
What to watch
How quickly companies move away from the "Big Three" (Anthropic, OpenAI, and Google) toward open-weight and cheaper alternatives. Meta this week debuted Muse Glimmer, an open-weight model that runs locally on laptops, as CEO Mark Zuckerberg argued for more open AI to counter control by a few companies. The industry shift toward guardrails and multimodel strategies may reshape vendor relationships and AI spending patterns.
Stephen Franchetti, CIO at tech firm Samsara, has built a broad AI ecosystem for the company's 4,100 employees, authorizing tools from Anthropic (Claude), Google (Gemini), OpenAI (ChatGPT), and the AI coding agent Cursor. Yet rather than opening these tools to everyone equally, Samsara has capped usage for non-technical employees while allowing more intensive use in groups like research and development that rely on AI for coding and data analysis. Franchetti also developed an internal system to monitor AI expenses on a daily basis. "It took us a while to settle on the right caps, to make sure everyone was well served," Franchetti said. "But it puts people in the position where they're kind of in control and they can make choices as to which models they use."
Samsara is not alone. With global AI spending projected to total $2.5 trillion this year—a 44% increase from prior-year levels—CIOs and C-suite technology leaders are finding themselves navigating a delicate moment. After years of championing AI adoption through training courses, hackathons, and widespread access to AI coding tools and chat assistants, some are now tightening usage and retraining staff on smaller, cheaper AI models that can handle many workplace tasks. Some companies have reported that their 2026 AI budgets overran expectations without producing corresponding business value.
At Docusign, CTO Sagnik Nandy praised his engineers' embrace of AI tools, noting that 75% of the code they develop is initiated by AI. However, he quickly discovered a hidden cost: the AI coding agents were designed to pull Docusign's entire code base for context before executing any task, which created massive token consumption. "That's a lot of tokens, because you're trying to read everything," Nandy explained. After adjusting the agents so they pull only the relevant context for a narrow task by default, token usage dropped by almost 50%. At Yum Brands, Chief Digital and Technology Officer Jim Dausch noted that token usage and expenses were rising earlier this year at the KFC and Taco Bell operator, though he said it is not yet "a material number." Crucially, Dausch found that perhaps as high as 95% of tasks AI tools are asked to perform can be handled by more basic, less expensive models—suggesting much early deployment was overspecified. To address this, Yum is promoting training on AI model usage and advising business leaders to manage digital spending the way they budget for a department's headcount. "We're trying to kind of democratize where the costs live and how they're managed, so it isn't just an IT line item," Dausch said.
Healthcare giant Cigna has taken a multimodal approach, authorizing more than 70 different AI models for internal use and encouraging the workforce to use small language models or cheaper earlier versions for tasks that don't require advanced reasoning. Katya Andresen, Cigna's chief data, digital, and AI officer, observed that "the way you really run up costs is you use the most expensive models with no guardrails around them." At Cigna, compute and AI token usage has increased, but total spending is not rising at the same pace because of this deliberate model mix. Real-estate brokerage Compass took a similar disciplined approach, settling on partnerships with Anthropic and Google for AI coding tools but imposing financial limitations and setting individual budgets for every engineer so they remain aware of spending.
Gartner's Will Sommer, a quantitative modeling and economic forecasting expert, offered a blunt assessment: "2026 is the year of everyone finding out that AI is actually really hard. It's not a free lunch. It requires a lot of thought and effort to get right." Sommer warned that companies can easily spend thousands of dollars per head on AI tools whose output is essentially junk and does not improve productivity. In June, Gartner issued a bearish report projecting that AI coding costs would overtake the average developer's salary by 2028, driven by rising token consumption and a shift to consumption-based fees. These findings underscore the financial pressure now forcing CIOs to abandon the open-access model and embrace cost discipline.
The AI spending surge that began in 2023 has collided with financial reality in 2026. While CIOs and CTOs spent years championing AI adoption—launching hackathons, deploying tools like Claude, Gemini, and ChatGPT across their workforces—the actual cost of running these systems at scale has forced a reckoning. Global AI spending is on track to hit $2.5 trillion this year, a 44% jump, yet the body makes clear that many companies' actual 2026 budgets exceeded initial projections without proportional gains in productivity or revenue. This gap between hype and execution is driving the shift.
The common thread across tech leaders' responses is pragmatic optimization rather than retreat. At Docusign, for example, CTO Sagnik Nandy discovered that AI coding agents were consuming enormous token counts because they were pulling the entire code base for context before executing tasks. By narrowing this to only relevant context, token usage fell by almost 50%—the same outcome, far lower cost. Similarly, Cigna's strategy of authorizing 70 different models, including smaller and earlier versions, allows the workforce to pick the right tool for the task rather than always defaulting to expensive frontier models. Yum Brands' finding that 95% of tasks can be handled by cheaper models suggests that much of the early AI deployment was overspecified—using the most advanced (and expensive) models for routine work. This aligns with Gartner's warning that AI coding costs could overtake average developer salaries by 2028 if consumption-based fees continue to rise unchecked.
The broader implication is that 2026 marks a transition from AI-as-experiment to AI-as-managed-resource. Will Sommer, Gartner's quantitative modeling expert, captured the shift in tone: "2026 is the year of everyone finding out that AI is actually really hard. It's not a free lunch. It requires a lot of thought and effort to get right." CIOs are now treating AI budgets with the same scrutiny they apply to headcount and capital spending, training staff to understand model tradeoffs, and establishing guardrails—a far cry from the hackathon-and-access-for-all era of 2023–2025.
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