Amazon introduces Alexa for Shopping, a personalized AI shopping assistant combining product expertise with shopping history and personalization features.

On May 13, 2026, Amazon introduced Alexa for Shopping, described as 'the world's best, most personalized AI assistant for shopping.' The feature is available to U.S. customers on the Amazon Shopping app and website, as well as on Echo Show devices.

Alexa for Shopping combines Rufus's product expertise, Amazon shopping history, and Alexa+ personalization to deliver a shopping experience across Amazon's shopping app, website, Echo Show, and other stores across the web.

On May 21, 2026, QAD Redzone announced an expanded strategic collaboration with Amazon Web Services and Tata Consultancy Services aimed at helping manufacturers modernize operations and use agentic AI (AI that makes decisions and performs tasks independently) without traditional costs and disruption.