e.l.f. Beauty's CFO Mandy Fields now oversees AI strategy, with governance and agentic commerce as top priorities

Mandy Fields, CFO of e.l.f. Beauty for seven years, has taken on oversight of the company's AI strategy. Ekta Chopra was promoted from chief digital officer to chief technology and AI officer in April and now reports to Fields.

Fields outlined three priorities: governance (establishing guardrails through a cross-functional committee spanning finance, accounting, legal, and marketing); readiness for agentic commerce (AI-driven shopping experiences), with backend upgrades slated for completion this summer; and enterprise efficiency through SAP's AI capabilities for forecasting and accounts payable.

e.l.f. Beauty reported net sales of $449.3 million for the quarter ended March 31, a 35% year-over-year increase, marking the company's 29th consecutive quarter of net sales growth and seventh consecutive year of annual growth.