When does the RunConcierge x JTB travel package go on sale?

It will be offered from September 2026. The first rollout targets runners entered in the Kobe Marathon 2026 on November 15.

Who supervises the conditioning program in the package?

Euphoria, a company in which Asics Ventures has invested, will supervise the program. It includes a preparation manual, race-day meals, and post-race counseling based on heart rate and lap time data.

Is there a limit on how many runners can book?

Yes. Only one group per plan is available, regardless of the number of guests or room type. Bookings are accepted on a first-come, first-served basis.

Top Companies' AI MovesAI Business & IndustryTop Companies AI5h agoSep 18, 2026, 06:30 JST

RunConcierge teams with JTB for Kobe Marathon 2026 runner packages

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3 Key Points

What happened
RunConcierge, developed by Neurun, Inc., will partner with JTB to offer a special travel package from September 2026, initially for Kobe Marathon 2026 runners on November 15. The package combines stays in Kobe and Awaji Island with a conditioning program supervised by Euphoria and JTB staff support.
Why it matters
This turns RunConcierge's race information into a bookable multi-day experience that handles lodging, conditioning, and on-site logistics, easing the burden on runners who currently piece together separate official sites, booking platforms, and tourism pages.
What to watch
Availability is limited to one group per plan, so whether runners can actually book will hinge on how quickly those slots fill. Watch the package sales page on JTB for the exact accommodation, dates, and pricing details.

WHO IT HITSThis lands on marathon runners planning multi-day race trips, who can now book lodging, conditioning, and on-site support in one package rather than assembling it themselves. It also gives destination marketers in Kobe and Awaji Island a new tourism product tied to a major race.

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Context & Analysis

The move extends RunConcierge beyond information into actual travel booking. That platform, developed by Neurun, Inc., has been available on the Kobe Marathon 2026 official site since July 2026 and offers features such as an immersive 3D course preview and AI-driven real-time weather. Until now, its value has been informational; this package turns that into a purchasable multi-day experience, which is a different kind of commitment for both the platform and the partners.

The package also leans on partnerships that RunConcierge has been building around the race. Euphoria, an Asics Ventures portfolio company, supervises the conditioning program, while Asics itself is an official running partner for Kobe Marathon 2026. Tie-ins with PhotoCreate for race photography and with local running crews for area recommendations show a pattern of stitching race-day content to before-and-after experiences.

What the outcome hinges on is execution and demand. The package is limited to one group per plan, so it functions more as a premium showcase than a volume product for now. Whether RunConcierge can replicate this model at other races will likely depend on whether the Kobe package proves the concept works for runners and partners alike.

FAQ

When does the RunConcierge x JTB travel package go on sale?: It will be offered from September 2026. The first rollout targets runners entered in the Kobe Marathon 2026 on November 15.
Who supervises the conditioning program in the package?: Euphoria, a company in which Asics Ventures has invested, will supervise the program. It includes a preparation manual, race-day meals, and post-race counseling based on heart rate and lap time data.
Is there a limit on how many runners can book?: Yes. Only one group per plan is available, regardless of the number of guests or room type. Bookings are accepted on a first-come, first-served basis.

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