
What happened
At CapCut World in Singapore on September 5, 2026, with over 660 million users across 170+ markets, ISSEI and SHIMAYASU shared views on AI in creation.
Why it matters
They see AI as handling production and variations so people can focus on what resonates and on solving users' problems, not on the making itself.
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CapCut World marked the first global community event for the video editing app, drawing creators and industry people to Singapore's Capella Singapore. The event mixed new feature introductions, screenings and workshops with media Q&A sessions featuring creators from Japan, Indonesia and Singapore. That format put individual creator perspectives alongside the company's own messaging, offering a view of how CapCut's global user base is actually using the tool.
A recurring theme was that AI's value lies less in replacing craft than in changing where creators spend their attention. ISSEI, who has about 76 million YouTube subscribers, described a workflow where AI handles large changes while manual timeline adjustments handle small reframing, avoiding file transfers between services. SHIMAYASU, a former Yahoo design lead, framed design's purpose as solving user problems, with AI generating variations for comparison. Both views suggest the human role is shifting toward judgment and problem definition, though that is an interpretation of their remarks rather than a stated company position.
What the event did not provide was a timeline for the specific features creators asked for, such as SHIMAYASU's CSV-to-QR-code request. CapCut used the stage to showcase creative possibilities rather than commit to product dates, leaving the practical impact on users' workflows to be seen.
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