
What happened
Apple Music will add “Made With AI” labels to songs where “a material portion” was created using AI, starting later this year. Record labels and distributors must tag such tracks using AI Transparency Tags, which were introduced in March.
Why it matters
This follows Spotify labeling AI-generated artist profiles as “AI Personas” and Tidal banning AI music from royalties. Industry groups including RIAA, IFPI, the Grammys, and SAG-AFTRA recently advocated for similar labeling, as AI music generators like Suno and Udio have risen.
What to watch
Apple Music VP Oliver Schusser said “more than a third” of uploaded tracks were “100% AI,” and it remains unclear when labels will appear. Uploaders are responsible for disclosing AI use.
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Apple Music's announcement is part of a broader industry response to AI-generated music. The company introduced AI Transparency Tags in March to help identify AI use in tracks. Now, with the “Made With AI” label, it is making disclosure a formal requirement for labels and distributors.
This move comes after Spotify started labeling AI-generated artist profiles and Tidal banned AI music from royalties. Industry groups, including the RIAA and IFPI, have also pushed for transparency. Apple Music's own data shows a significant share of uploads are fully AI-generated, highlighting the scale of the issue.
The timing of when the labels will appear is still unclear. The success of this effort depends on labels' cooperation, as they are expected to know and disclose how their content was created. This shift may increase pressure on other platforms to adopt similar measures, but such a move is not yet confirmed.
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