When and where is Sony's CEATEC 2026 booth?

Sony's booth is in Next Generation Park Hall 4 (booth number 4H450) at Makuhari Messe in Chiba. Opening hours are 10:00 to 17:00 during the October 13–16 event.

What can visitors see at the Sony booth?

Visitors can see products and services from seven Sony Innovation Fund-backed startups, including autonomous driving technology, AI semiconductors, medical robots and entertainment experiences.

Is the Sony booth accessible for visitors who need support?

Sony says staff who have obtained universal certification will be stationed at the booth, and a written-communication board is available. Visitors needing support can ask at the booth reception.

Autonomous DrivingTop Companies' AI MovesAI Business & IndustryTop Companies AI2d agoOct 14, 2026, 06:30 JST

Sony to show seven startup technologies at CEATEC 2026

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3 Key Points

What happened
Sony will exhibit at CEATEC 2026, held October 13–16 at Makuhari Messe in Chiba, under the theme "Where Ideas Grow Through Co-Creation." Seven Sony Innovation Fund-backed startups will show technologies spanning autonomous driving, AI semiconductors, medical robots and entertainment.
Why it matters
The exhibit puts Sony's corporate venture arm in front of Japan's biggest tech audience, giving the seven companies a large stage to reach potential partners and investors.

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Context & Analysis

Sony's CEATEC 2026 exhibit centers on Sony Innovation Fund, its corporate venture capital arm founded in 2016. Rather than showing only Sony's own products, the booth presents companies that grew out of Sony's investment and incubation work, including one spun off from Sony's smartwatch team and another built on medical robot research from the Sony Group.

The mix on display ranges from augmented AI's cloud-funded smartwatch "wena X" to Tier IV's autonomous driving software and LENZO's ultra-low-power AI semiconductor using Sony's CMOS image sensors. Sony says exhibit details may change or be canceled without notice, and support is available for visitors who need it.

FAQ

When and where is Sony's CEATEC 2026 booth?: Sony's booth is in Next Generation Park Hall 4 (booth number 4H450) at Makuhari Messe in Chiba. Opening hours are 10:00 to 17:00 during the October 13–16 event.
What can visitors see at the Sony booth?: Visitors can see products and services from seven Sony Innovation Fund-backed startups, including autonomous driving technology, AI semiconductors, medical robots and entertainment experiences.
Is the Sony booth accessible for visitors who need support?: Sony says staff who have obtained universal certification will be stationed at the booth, and a written-communication board is available. Visitors needing support can ask at the booth reception.

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