
What happened
Google is bringing Google Flights' price tracking into AI Mode in Search, letting users set up email alerts for flight price changes. It works in more than 180 countries and territories. Also, AI Mode can now show the cost in points or miles for flights and hotels, and users can book hotels directly through the AI chat.
Why it matters
These upgrades make AI Mode a more complete travel planning tool, reducing the need to switch between apps. Points and miles support initially covers Alaska Airlines, American Airlines, Choice Hotels, Hilton, and Wyndham, with more partners coming. Hotel booking is rolling out in the U.S. in English with partners like Booking.com, Expedia, and Marriott.
What to watch
Hotel booking in AI Mode is starting to roll out in the U.S. in English. Points and miles viewing is globally available. The new capabilities aim to let users track prices, redeem rewards, and book hotels all within the AI conversation.
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These updates mark a significant step in Google's push to make AI Mode a one-stop shop for travel planning, integrating features that were previously separate. The flight price tracking, a popular Google Flights feature, is now embedded in the AI chat, allowing users to set alerts without leaving the conversation. This could streamline the travel planning process, making it more conversational and efficient.
The points and miles integration is particularly notable, as it adds a layer of personalization based on users' loyalty programs. By showing the cost in rewards for flights and hotels from partners like American Airlines and Hilton, AI Mode becomes more useful for travelers looking to maximize their points. The gradual rollout of partners suggests a phased approach, aiming to build a robust ecosystem over time.
The hotel booking capability, though currently limited to the U.S. in English, signals Google's intent to handle the entire booking process within AI Mode. With partners like Booking.com and Marriott, users can complete reservations securely via Google Pay, with the platform acting as the merchant of record. This could potentially shift how users book travel, reducing the number of steps and websites visited.
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