Todo Onada sets Nov 27 seminar on AI-era PR and LLMO

Todo Onada's pitch rests on a specific shift in how people find information: from searching to asking an AI, which increasingly answers from what it already remembers rather than from a live search. The company cites research that even a top-ranked search result can lose up to 79% of its clicks once an AI summary appears above it, which is why it frames inclusion in the AI's first answer as the new starting line for brand recognition.

The seminar draws a line the company says is currently blurred. Structured data, stronger backlinks and placements in high-traffic outlets are offered in the market as LLMO measures, but Todo Onada argues the tactics that work when AI searches externally differ from those that work when it answers from pre-trained memory. The session therefore turns to what value press-release reprints actually carry for that memory, and which KPIs PR should track instead of placement counts and page views.

Todo Onada sells tools on both sides of this problem: Qlipper monitors more than 4,000 domestic media outlets for PR effectiveness, while DigiDigi checks whether a company's information was correctly captured during pre-training. The seminar uses DigiDigi for a current-state diagnosis and offers an optional one-on-one session to review a company's generic-name meaning set and missing terms.