Struggling shoe company Allbirds abandons fashion to rebrand as NewBird AI, entering the competitive GPU-as-a-Service market.

Allbirds, once valued at $4 billion as an apparel company, is pivoting away from its core footwear business

The company will rebrand entirely as NewBird AI and operate as a GPU-as-a-Service provider

The move reflects broader industry trends of companies chasing AI opportunities amid competitive market pressures

The pivot suggests Allbirds' apparel strategy has struggled, prompting leadership to pursue the booming AI compute sector