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Choco embeds OpenAI APIs to power AI agents that automate food distribution orders across email, SMS, voice, and documents

OpenAI Blog · April 27, 2026

AI Summary

  • •Choco, a platform serving over 21,000 distributors and 100,000 buyers, introduced OrderAgent and VoiceAgent powered by OpenAI APIs. OrderAgent processes multimodal inputs (emails, SMS, images, documents) into structured ERP-ready orders; VoiceAgent enables phone ordering with sub-second latency using OpenAI's Realtime API.
  • •The system resolves order ambiguity by learning customer-specific SKU mappings, unit preferences, and delivery patterns from ordering history—encoding knowledge that previously lived in order desk reps' heads into inference layers at the point of order capture.
  • •Choco processes over 8.8 million orders annually, achieves up to 50% reduction in manual order entry, enables 2x productivity gains, maintains error rates below 1–5%, and supports 24/7 order intake.
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