Choco, a platform serving over 21,000 distributors and 100,000 buyers, introduced OrderAgent and VoiceAgent powered by OpenAI APIs. OrderAgent processes multimodal inputs (emails, SMS, images, documents) into structured ERP-ready orders; VoiceAgent enables phone ordering with sub-second latency using OpenAI's Realtime API.
The system resolves order ambiguity by learning customer-specific SKU mappings, unit preferences, and delivery patterns from ordering history—encoding knowledge that previously lived in order desk reps' heads into inference layers at the point of order capture.
Choco processes over 8.8 million orders annually, achieves up to 50% reduction in manual order entry, enables 2x productivity gains, maintains error rates below 1–5%, and supports 24/7 order intake.
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