"Hibimaru" is an AI agent in the renewed Aeon Mall App, combining generative AI with a real-time data processing system. It proposes specialist-store products, in-mall events and ways to spend time at the facility matched to each customer.

What new features does the renewed app have?

It includes an "in-store mode" that automatically switches to the dedicated screen of the mall you are visiting, personalized recommendations, and restaurant queue reservations. It also gathers information on Aeon Mall group facilities nationwide and has AEON Pay built in so payment is completed in the app.

When does the new app launch?

Aeon Mall will carry out the major renewal on October 6 (Tuesday).

Large Language ModelsTop Companies' AI MovesAI Business & IndustryTop Companies AIOct 7, 2026Oct 8, 2026, 06:31 JST

Aeon Mall app gets AI agent "Hibimaru" in October 6 renewal

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3 Key Points

What happened
Aeon Mall will overhaul its official "Aeon Mall App" on October 6, adding an AI agent called "Hibimaru" built on generative AI and real-time data processing.
Why it matters
The app consolidates information on Aeon Mall group facilities nationwide and bundles AEON Pay so payment can be completed inside the app, deepening each shopper's ties to the mall.

WHO IT HITSShoppers using the Aeon Mall App will get individually tailored product and event suggestions, an auto-switching in-store mode, restaurant queue reservations, and in-app payment via AEON Pay.

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Context & Analysis

The renewal is not just a cosmetic update. Aeon Mall says it is introducing a communication platform that pairs the latest generative AI technology with a next-generation real-time data processing system, and "Hibimaru" is the customer-facing result of that combination. The agent's role is to suggest specialist-store products, events inside the mall and ways to spend time there on an individual basis.

Alongside the agent, the app is being positioned as a single entry point for the group's physical footprint. Information on Aeon Mall group facilities nationwide is gathered into the one app, an "in-store mode" switches automatically to the screen of the mall being visited, and AEON Pay is built in so that payment finishes within the app. The company also describes an advanced AI that understands search intent even from vague wording, a check-in screen whose illustrations change in step with weather data to link the outside view with the app, and post-shopping suggestions for stores and coupons, as well as support for safe and comfortable travel home tied to traffic and weather information.

FAQ

What is "Hibimaru"?: "Hibimaru" is an AI agent in the renewed Aeon Mall App, combining generative AI with a real-time data processing system. It proposes specialist-store products, in-mall events and ways to spend time at the facility matched to each customer.
What new features does the renewed app have?: It includes an "in-store mode" that automatically switches to the dedicated screen of the mall you are visiting, personalized recommendations, and restaurant queue reservations. It also gathers information on Aeon Mall group facilities nationwide and has AEON Pay built in so payment is completed in the app.
When does the new app launch?: Aeon Mall will carry out the major renewal on October 6 (Tuesday).

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