Twitch streamers can now opt out of Amazon AI training

Twitch has introduced a new privacy control that allows its users to prevent Amazon from using their content to train generative AI models. According to Twitch's support page, opting out means that "your streams, VODs, clips, stream chats, and pictures and text on your channel" will not be used in "future training" of an Amazon AI model "whose purpose is to generate or synthesize text, audio, images, or video." The toggle, labeled "Training for Generative AI," is accessible in Twitch's settings under the Security and Privacy tab.

When the toggle was discovered, it was already toggled on, suggesting this is the default setting for existing and new users. Amazon has been asked to confirm whether this is the intended default position. Importantly, opting out of generative AI training does not opt users out of other uses of their content by Twitch and Amazon as described in the Twitch Privacy Notice. Other "AI-supported" features — such as captions, real-time sponsorship campaign assistance, viewer discovery recommendations, and community safety tools like AutoMod — continue to function normally even if a streamer opts out of generative AI training. These features benefit streamer growth, monetization, and community safety, and they operate independently of the generative AI training opt-out.

One nuance affects streamers who participate in chat on other people's streams: Twitch states that "their opt-out preferences govern if that chat can be used for training." This means a streamer cannot unilaterally protect chat messages they post on another channel; the channel owner's opt-out setting controls whether that chat data can be used for Amazon's generative AI training.