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Fortune AIPublished: Oct 15, 2026, 22:00 JST

Dentons CEO: trust is the edge AI cannot automate

Dentons CEO: trust is the edge AI cannot automate

3 Key Points

  1. What happened

    In a Fortune commentary, the Dentons CEO says the firms that will thrive must balance moving faster with investing in people and relationships, because trust cannot be automated or accelerated.

  2. Why it matters

    He writes that AI can make work more efficient, but leaning on it can cost the informal moments — asking a colleague for feedback — where trust is built.

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Context & Analysis

The commentary comes framed as a question: in a time when AI strips away routine effort and lets companies reach more markets than ever, have we gone too far, too fast, and lost sight of trust? The CEO's concern is not the usual risk list around AI. He focuses on what gets displaced when people consult a machine instead of a colleague — the moment someone asks for feedback on an idea, or for advice on a difficult conversation.

He draws a line from those small interactions to business outcomes. Stakeholder relationships, he argues, are often strengthened in the margins of the day — the informal encounters — and when organizations make space for them, trust begins to grow. He ties this to a broader shift he attributes to the 2026 Edelman Trust Barometer: trust in distant institutions and leaders is declining, while trust within personal networks, including with employers, is rising. Trust, in his framing, is built closer to home.

His prescriptions stay concrete. He describes a "gratitude hour" at Dentons for sending notes of appreciation, and says larger organizations should work to feel smaller by bringing people together around shared client goals. He urges leaders to listen rather than perform town halls, and to be consistent — delivering what they promise so that clients experience Dentons as one firm across jurisdictions. His closing claim is the pivot: business leaders chase speed, scale and efficiency, but trust cannot be automated or accelerated.

FAQ
What does the Dentons CEO say trust is built on?
He writes that trust is earned through consistent actions, meaningful relationships and genuine human connection — not through technology.
What does the report cited in the commentary say about AI?
The report highlights continuing concerns about over-reliance on AI, and the CEO asks whether that dependence has replaced another opportunity for human connection.
What does he point to as evidence about trust today?
He cites the 2026 Edelman Trust Barometer, saying trust in many distant institutions and leaders is declining while growing within personal networks, including with work colleagues and employers.

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