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AI Business & IndustryNikkei AI StocksPublished: Oct 18, 2026, 04:00 JST

Zero-click searches hit 68% as AI search spreads

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Zero-click searches hit 68% as AI search spreads

Nikkei reports that the zero-click rate — searches that end without a click through to any site — has climbed to 68% as AI search becomes more widespread.

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