OpenAI readying ChatGPT transformation into 'superapp' ahead of planned IPO, combining coding tools, image generation, and partner apps

OpenAI plans to transform ChatGPT from a chatbot into a 'superapp' with changes rolling out in the coming weeks, driven by the belief that AI's future belongs to autonomous agents capable of executing complex, multi-step tasks such as booking travel or managing calendars.

The reorganization will redesign OpenAI's website and mobile app interface and add new coding tools, image generation, and partner applications from companies like Canva and Booking.com. Codex, OpenAI's software-writing product, saw its active user base increase six fold to more than 5 million weekly since its launch.

OpenAI's 2 million business customers account for roughly 40% of revenue, with that figure potentially rising to 50% by the end of the year. The company has sidelined consumer-focused initiatives, such as a video-generation product launched less than a year ago, to focus on the reorganization.