Lowe's: Mylow users convert at triple the rate

Lowe's has spent the past year threading AI through both sides of its business — the consumer app and the Pro desk that serves contractors and builders. The September executive promotions made that commitment explicit, adding AI to the chief information officer's formal title, while a Tech Fair showcased the company's homegrown virtualization platform, security anomaly detection, and the AI Foundry it uses to test new tools before wider rollout.

The Mylow assistant, built with OpenAI, is the clearest test case so far. It debuted in 2025 and has since handled more than 25 million questions from customers and associates, according to CEO Marvin Ellison. The conversion figures he cited — triple the rate for users versus non-users — are the kind of metric retailers rarely share, suggesting Lowe's sees the assistant as a purchasing driver and not just a support channel.

On the Pro side, Materials Lists targets a different bottleneck: the manual work of turning documents into quotes, now compressed from days to minutes. With Pro and online sales carrying growth while consumer spending faces macro pressure, the stakes are whether these tools can keep improving the economics of both segments. That likely hinges on whether the conversion lift holds at scale and whether associate-facing tools like Mylow Companion keep store teams bought in.