Disney is testing an AI-powered search overview on its website to help guests plan and book vacations more easily, as the company moves to integrate AI into its guest experience.

What happened: Disney's website is running a test of an AI Overview function labeled "Cast Preview," which is currently in early stages. The feature can display text and voting options but is not yet fully populating answers to guest questions.

Why it matters: CEO Josh D'Amaro stated during the Q2 earnings webcast that Disney is using AI to reduce the complexity of vacation planning and booking, tailoring the experience to what guests want most. This reflects the company's stated commitment to responsibly embrace AI technologies while respecting intellectual property and creator rights.

What to watch: Disney has not yet made a public announcement about this feature. The company has also been hiring AI leadership—Walt Disney Imagineering was hiring an AI executive in March 2026 to lead building an "AI-first platform that will fundamentally change how Imagineering creates."