What are Custom Feeds on YouTube?

Custom Feeds let you add new tabs to the YouTube interface with content of your choice. You type a description, YouTube populates the page, and you can refine it by rating suggestions.

Where will group chat be available?

YouTube's direct messaging group chat will initially be available in the US, UK, Singapore, Brazil, and some European countries.

What can Ask Music do?

Ask Music can create or edit playlists and tell you about an artist. It is getting more prominent placement in the YouTube Music app, at the top where search used to be.

Large Language ModelsArs Technica AI2d agoSep 24, 2026, 06:00 JST

YouTube adds Custom Feeds, AI Ask tools at Made on YouTube

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3 Key Points

What happened
At its Made on YouTube event, YouTube unveiled Custom Feeds, which let users add tabs to the interface by typing a description and rating suggestions, rolling out soon in the US for web, mobile, and TV.
Why it matters
The feed has often been criticized, so giving users a way to build their own tabs could shift how content is discovered on the platform, though the exact number of feeds you can save is unspecified.
What to watch
The features arrive later this year, and the test is whether users actually tune their feeds or stick with the default; watch for the US rollout first.

WHO IT HITSYouTube creators and viewers in the US will see these changes first, with group chat reaching the UK, Singapore, Brazil, and some European countries. Marketers and channel owners may need to adapt to less predictable feed placement.

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Context & Analysis

YouTube used its annual Made on YouTube event to preview features arriving in the coming months, mixing AI tools with smaller community updates. The Custom Feeds feature responds to long-standing criticism of the homepage feed by letting users describe what they want to see and tune it by rating suggestions, though Google has not said how many feeds can be saved.

Beyond feeds, the platform is adding GIF comments, a frequently requested feature, and group chat within direct messaging for users in select countries. On the AI side, Ask YouTube is expanding from a standalone feature into a conversational layer inside product review videos and search, where it may offer organized recommendations and comparison tables. Ask Music is also getting more prominent placement in the YouTube Music app and will suggest playlists and artist information throughout.

The stakes hinge on whether these additions feel helpful rather than intrusive. The Custom Feeds rollout may reveal how much viewers want control over what they see, while the AI expansions could change how people find products and music. Much depends on how prominently YouTube pushes these tools and whether users embrace them.

FAQ

What are Custom Feeds on YouTube?: Custom Feeds let you add new tabs to the YouTube interface with content of your choice. You type a description, YouTube populates the page, and you can refine it by rating suggestions.
Where will group chat be available?: YouTube's direct messaging group chat will initially be available in the US, UK, Singapore, Brazil, and some European countries.
What can Ask Music do?: Ask Music can create or edit playlists and tell you about an artist. It is getting more prominent placement in the YouTube Music app, at the top where search used to be.

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