Hyatt's AI-powered sales tools free up a full day per week for salespeople while growing the company's group booking market share

Hyatt CEO Mark Hoplamazian stated at Fortune Brainstorm Tech that the company's AI sales tools help employees save roughly one day per week and have grown the company's market share in group business. Hyatt receives more than one and a half million RFPs (requests for proposals) annually from corporate customers.

Hyatt has deployed a conversational search interface allowing travelers to describe trips in natural language, and uses AI to analyze hotel operating metrics, customer data, TripAdvisor and Yelp reviews, blog feedback, and local market conditions through a partnership with Snowflake to generate recommendations for hotel teams.

Hoplamazian emphasized that success should be measured by employee 'absorption'—whether workers truly incorporate the AI technology into their daily work—rather than adoption alone, as the goal is to identify operational friction points and free up time for guest interactions.