ChatGPT adds Try on virtual fitting, built on Images 2.5

OpenAI's try-on feature is not a standalone app but a layer on top of ChatGPT Images 2.5, the image model the company announced on September 8, 2026. The "Try on" button appears on clothing and accessories presented in ChatGPT, and the flow is simple: take a selfie or pick one from your library, and the model produces an image of you wearing the item. The article notes that some items already showed the button.

Alongside it comes a favorites feature that saves items ChatGPT has shown you. According to OpenAI, when you save an item you have virtually tried on, the try-on image is stored with it as well; you add an item by clicking the icon at its top right. The two features sit together, so a saved item carries both the product and the user's own rendering of it.

The backdrop is a broader push by AI companies to work out how AI fits into shopping. The article points to Instinct's AI agent, which proactively recommends products and has drawn complaints from some users, including one who said they did not need carry-on luggage, sunglasses or a brim hat. That suggests the try-on button's reception may hinge less on image quality than on whether shoppers want this kind of assistance surfaced to them while they browse, and on how saved try-on images are handled.