How can customers access Magic Apron?

Customers can open Magic Apron in The Home Depot mobile app or scan a QR code on in-store signage.

What can customers do with Magic Apron?

Customers can ask product-specific questions, upload pictures for tailored advice, and find aisle and bay locations for products in their chosen store.

Large Language ModelsTop Companies' AI MovesAI Business & IndustryTop Companies AI1h agoAug 28, 2026, 06:31 JST2 min read

Home Depot Rolls Out Magic Apron AI Assistant Nationwide

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Key takeaway

The Home Depot has launched Magic Apron in all U.S. stores. The AI assistant helps customers find products and get project advice.
Features include picture uploads and voice-to-text.
It is available via the app or QR codes.

3 Key Points

What happened
The Home Depot announced the nationwide rollout of new in-store capabilities for Magic Apron, its AI-powered shopping assistant. Customers can now locate products, get project guidance, and receive tailored answers while shopping in all 2,000+ U.S. stores.
Why it matters
The assistant helps customers find products faster, improves confidence in purchasing decisions, and clarifies product compatibility. This builds on the Store Mode feature launched in 2022, which already offered barcode scanning and wayfinding, signaling a deeper integration of digital tools into the physical shopping experience.
What to watch
Customers can access Magic Apron via The Home Depot mobile app or by scanning a QR code on in-store signage. The service is available in all U.S. stores, and the company plans to keep associates at the center of the shopping experience.

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Context & Analysis

The Home Depot's expansion of Magic Apron builds on its existing Store Mode feature, which was introduced in 2022 to enhance in-store shopping through barcode scanning and wayfinding. By adding AI-powered guidance, the company aims to blend its digital expertise with the physical store experience, reinforcing its focus on customer service. The rollout comes after pilot testing, during which customers reported quicker product location and better purchasing confidence, suggesting the tool meets a genuine need among shoppers.

This move highlights how retailers are integrating AI assistants into physical stores, not just online platforms. While the company emphasizes that associates remain central to the experience, Magic Apron offers an additional channel for support, potentially reducing the need for staff assistance on routine queries. Whether this leads to measurable improvements in sales or customer satisfaction remains to be seen, but the initial feedback indicates a positive reception.

FAQ

How can customers access Magic Apron?: Customers can open Magic Apron in The Home Depot mobile app or scan a QR code on in-store signage.
What can customers do with Magic Apron?: Customers can ask product-specific questions, upload pictures for tailored advice, and find aisle and bay locations for products in their chosen store.