How much will OpenAI's AI speaker cost?

The device will be priced between $300 and $400 per unit, according to Bloomberg's report. For comparison, Amazon's smart speakers range from $40 on the low end to $240 on the high end.

When will OpenAI's smart speaker be released?

The device will likely be released at some point in 2027, according to Bloomberg.

Who is designing OpenAI's smart speaker?

The device is being developed in partnership with LoveFrom, the design studio founded by Jony Ive, a famous former Apple developer.

AI Business & IndustryTechCrunch AIAug 7, 2026Aug 7, 2026, 10:01 JST

OpenAI's AI smart speaker priced $300–$400, arriving 2027

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3 Key Points

What happened
OpenAI is developing a donut-shaped AI smart speaker priced between $300 and $400, designed to be carried around the home and placed on surfaces like bedside tables or kitchen counters. The device, built from high-quality metal with moving parts, is being developed in partnership with LoveFrom, the design studio founded by former Apple developer Jony Ive, and is expected to release sometime in 2027.
Why it matters
Smart speakers have not historically been profitable, and OpenAI's premium price point—significantly higher than Amazon's smart speakers, which range from $40 to $240—makes entering this competitive market a risky bet. The device represents OpenAI's broader strategy to deepen ChatGPT's integration into users' daily lives through hardware.
What to watch
OpenAI faces a legal challenge from Apple, which has sued the company for allegedly stealing trade secrets (OpenAI denies wrongdoing). The 2027 release window and the unspecified function of the device's moving parts remain key unknowns.

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Context & Analysis

OpenAI's move into hardware represents a calculated expansion beyond software. The partnership with Jony Ive's LoveFrom signals the company's intention to create a premium, design-led product rather than a commodity device—a bet that premium positioning and integration with ChatGPT will justify a price point two to four times higher than most competing smart speakers. The donut shape and portability reflect a product philosophy centered on everyday integration, allowing users to move the speaker from room to room.

The timing and economics pose significant headwinds. Historically, smart speakers have struggled to achieve profitability despite mass adoption, and the article notes that OpenAI's higher price point may compound this challenge. Complicating the picture is an ongoing legal dispute with Apple, which has accused OpenAI of stealing trade secrets; OpenAI has denied the allegation. The resolution of this litigation could affect both the device's development timeline and its market reception.

FAQ

How much will OpenAI's AI speaker cost?: The device will be priced between $300 and $400 per unit, according to Bloomberg's report. For comparison, Amazon's smart speakers range from $40 on the low end to $240 on the high end.
When will OpenAI's smart speaker be released?: The device will likely be released at some point in 2027, according to Bloomberg.
Who is designing OpenAI's smart speaker?: The device is being developed in partnership with LoveFrom, the design studio founded by Jony Ive, a famous former Apple developer.

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