
What happened
LIFEFUND announced that its CEO, Takuma Shirato, will speak at "Koumuten AI Utilization EXPO 2026," hosted by SUMUS, on December 8, 2026.
Why it matters
His talk, "How the president uses AI and how employees' AI use became company strength," reflects LIFEFUND's claim of broad AI use across design, hiring and marketing, and an industry shift toward applying AI after tool adoption.
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LIFEFUND, based in Hamamatsu, Shizuoka, runs housing businesses such as the ARRCH brand of homes created with architects and the PG HOUSE high-performance housing brand. The company says it is advancing AI use across a wide range of areas including design, hiring and marketing.
The event itself brings together builders putting AI into practice, companies developing AI tools, and companies supporting adoption and use. Programs range from a keynote on AI trends to practitioner case studies, tool demonstrations and venue-only workshops. A hands-on stage limited to in-person attendees will cover themes such as customer acquisition, design and construction management through small-group workshops, while the open stage covers generative AI trends and changes in customer acquisition and housing sales. Shirato speaks on the open stage from 15:45 to 16:30.
LIFEFUND also runs the "Architecture AI Management Study Group," a community limited to executives in the architecture and housing industries, held every other month in Tokyo, which shares practical knowledge on using AI as a management weapon rather than a tool.
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