Amazon.com launches Amazon Now, a 30-minute delivery service, in dozens of major U.S. cities.

Amazon Now offers 30-minute delivery across dozens of major U.S. cities through specialized local hubs and an around-the-clock fulfillment network, extending ultra-fast delivery access to millions of customers.

Prime members pay US$3.99 per order with extra fees on smaller baskets; non-Prime customers pay US$13.99. The service covers groceries, household items, and some electronics, competing directly with quick-commerce operators and food delivery platforms like DoorDash, Instacart, and Uber Eats.

Amazon Now adds a new tier alongside existing same-day, next-day, 1-hour, 3-hour delivery options and Prime Air drones. The service may capture urgent missions that might otherwise go to rivals while leveraging existing customer bases and infrastructure.