イプロス、7月にAI活用展示会「イプロスAI 2026夏」開催、15の特別講演予定

The exhibition responds to a documented corporate challenge: companies recognize AI's transformative potential across operations—from management and sales to manufacturing—but struggle with tool selection, implementation strategy, and organizational readiness. The body frames this as a diversity of unanswered questions: "Which AI should we choose?", "How do we make it stick in our workflows?", "How will sales and marketing change?", and "What does it take to be chosen in the AI era?" By bringing together executives from Microsoft Japan, Murata Manufacturing (a global electronics component maker), and Soracom (IoT platform provider), the event provides concrete case studies that move beyond abstract capability into lived adoption experience.

The inclusion of three special panel tracks hosted by television personalities—Takechi, Kikukawa, and Shindo—reflects a strategic reframing of what matters in AI adoption. Rather than comparing product specs, these discussions aim to surface the human motivation and problem-solving intent behind technology. This suggests a recognition that non-technical business leaders are often overwhelmed by feature lists and need permission to focus on why a technology was built and whether its mission aligns with their own business needs.

The breadth of topics—from resource allocation and team dynamics to sales technique and organizational structure—indicates that the event's organizers view AI adoption not as a software problem alone but as a systemic business transformation. For Japanese firms in particular, the emphasis on company-wide AI literacy (including the lecture by Mitsubishi Electric Digital Innovation on engaging roughly 700 employees in AI training) and the role of veteran employees' tacit knowledge in AI agent design suggests a model that respects existing organizational wisdom rather than replacing it wholesale.