Ipros will hold a three-day AI/DX exhibition (July 29–31, 2026) featuring 15 executive lectures and panel discussions on AI adoption across management, sales, marketing, and factory automation. Speakers from Microsoft Japan, Murata Manufacturing, and Soracom will share practical case studies, while panels hosted by prominent public figures will explore the human stories and missions behind AI technologies—addressing the challenge many firms face in choosing and integrating AI tools.
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Ipros (イプロス) will host a three-day AI/DX exhibition called イプロスAI 2026 夏 from July 29–31, 2026 at Ariake GYM-EX in Tokyo. The event will feature 15 special lectures on the main stage, covering AI adoption strategies, sales and marketing, organization reform, and physical AI (the fusion of IoT and AI in operations). Speakers will include executives from Microsoft Japan, Murata Manufacturing, and Soracom, as well as entrepreneur Osamu Suzuki and company president Takako Suwa.
Why it matters
Companies face growing confusion about which AI tools to adopt and how to embed them into operations. The exhibition addresses this by offering practical case studies from major firms, guidance on deploying tools like Copilot and Gemini, and insights into how AI changes sales, marketing, and organizational structure. The event is designed for executives, business leaders, and DX practitioners seeking concrete strategies for AI adoption.
What to watch
The exhibition runs July 29–31, 2026, with free advance registration (参加費：無料). Three special panel discussions titled 「製品カタログを閉じて、物語を聞こう」(Product Catalogs Closed: Hearing the Story Behind the Technology) will be hosted by TV personalities Naoto Takechi, Rei Kikukawa, and Akiko Shindo, focusing on the mission and human story behind AI/DX innovations rather than product specifications alone.
The exhibition responds to a documented corporate challenge: companies recognize AI's transformative potential across operations—from management and sales to manufacturing—but struggle with tool selection, implementation strategy, and organizational readiness. The body frames this as a diversity of unanswered questions: "Which AI should we choose?", "How do we make it stick in our workflows?", "How will sales and marketing change?", and "What does it take to be chosen in the AI era?" By bringing together executives from Microsoft Japan, Murata Manufacturing (a global electronics component maker), and Soracom (IoT platform provider), the event provides concrete case studies that move beyond abstract capability into lived adoption experience.
The inclusion of three special panel tracks hosted by television personalities—Takechi, Kikukawa, and Shindo—reflects a strategic reframing of what matters in AI adoption. Rather than comparing product specs, these discussions aim to surface the human motivation and problem-solving intent behind technology. This suggests a recognition that non-technical business leaders are often overwhelmed by feature lists and need permission to focus on why a technology was built and whether its mission aligns with their own business needs.
The breadth of topics—from resource allocation and team dynamics to sales technique and organizational structure—indicates that the event's organizers view AI adoption not as a software problem alone but as a systemic business transformation. For Japanese firms in particular, the emphasis on company-wide AI literacy (including the lecture by Mitsubishi Electric Digital Innovation on engaging roughly 700 employees in AI training) and the role of veteran employees' tacit knowledge in AI agent design suggests a model that respects existing organizational wisdom rather than replacing it wholesale.
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