Meta has launched Muse, an AI tool that generates images using the likenesses of public users on its platforms. The tool draws on publicly available profile information to create images, which raises privacy questions for users whose faces or identities may be used without per-image consent. Users can opt out by adjusting their privacy settings.
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Meta has introduced Muse, an AI image generation tool that creates images using the likeness of public users on its platforms. The tool generates images based on a person's publicly available profile information.
Why it matters
The tool raises privacy concerns because it uses users' public likenesses without explicit consent for each image generation. Users who wish to opt out need to manage their privacy settings, though the article does not specify which settings or how straightforward the process is.
What to watch
Users concerned about their likeness being used by the AI can adjust their privacy settings to opt out of the feature, though the body does not detail the specific steps, timeline, or availability regions for Muse.
Meta's introduction of Muse represents a new application of generative AI to social platforms, leveraging the vast repository of user-generated profile data already public on Instagram and other Meta services. The tool's reliance on publicly available likenesses sidesteps some consent barriers—since the data is already public—but creates a fresh friction point for users who did not anticipate their appearance being fed into an AI image generator. The privacy concern is not hypothetical: users must actively opt out rather than opt in, placing the burden on individuals to discover and navigate privacy settings. This design choice reflects Meta's broader pattern of defaulting to data use over privacy, a posture that has drawn regulatory scrutiny in the past. How straightforward the opt-out process is, and whether regulators will scrutinize the practice, remains to be seen.
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