EVA Live launches Eva Brain, a fully autonomous AI marketing agent designed to manage advertising campaigns without human input

EVA Live (Nasdaq:GOAI) has announced Eva Brain, an AI system that executes the full lifecycle of campaign management across platforms including Google, Meta, TikTok, Taboola, and Outbrain without requiring traditional marketing teams.

Eva Brain handles tasks such as campaign creation, budget allocation, targeting, creative iteration, and fraud detection automatically using a proprietary architecture that combines reinforcement learning, predictive modeling, and large-scale data processing to continuously learn and adjust campaigns in real time.

Eva Live reports that Eva Brain has delivered up to 40% improvements in return on ad spend (ROAS) compared to human-managed campaigns in internal testing, positioning the company as an AI-driven infrastructure provider for the advertising industry rather than solely a performance marketing platform.