DoorDash launches AI tools for merchants to speed onboarding, edit dish photos, and create websites

DoorDash added AI-powered tools that let merchants automatically fetch information such as photos, store hours, and menu items from their website to create listings on the app, similar to a tool Amazon launched in 2024.

Two photo-editing features help restaurants present dishes better: AI Retouch sharpens images, replaces backgrounds, and optimizes lighting without changing the dish; AI Replate manipulates pictures so they look professionally plated. Merchants can also provide a reference image to apply a particular style to an existing image.

The company introduced a website builder that lets restaurant owners spin up a site based on existing DoorDash content such as menu items and photos. During testing, merchants saw order conversion rates of nearly 10% on average on the new feature.

DoorDash revamped its video library to let merchants tag dishes in videos so customers can order items directly, and added a marketing campaign builder that automates content creation, email outreach, and scheduling.