PayPal launches integrated payments solution with BigCommerce and introduces Ads ID commerce identity tool

PayPal Holdings has launched a new integrated payments solution with BigCommerce for U.S. merchants, including PayPal Store Sync to connect merchant product catalogs with AI-driven shopping channels such as Microsoft Copilot and Meta, and PayPal Ads ID, a commerce-focused identity tool for ad targeting and measurement.

BigCommerce Payments lets small and mid-sized retailers keep payments, balances and payouts in one interface while dealing directly with PayPal. Store Sync extends product catalogs into AI-powered shopping channels including Microsoft Copilot, Meta and Perplexity, and Ads ID ties advertising to verified PayPal and Venmo accounts.

The rollout positions PayPal to compete with companies such as Stripe, Shopify and card networks like Visa and Mastercard for merchant attention and budgets by linking payment data with media spend and putting technology closer to where merchants manage their business.