Intuit's Intuit Enterprise Suite targets mid-market ERP gap with AI

Intuit's mid-market push comes as growing companies face a difficult choice: stay on entry-level accounting software or take on a mid-market ERP migration that Intuit says often fails. Ashley Still, executive vice president and general manager of mid-market at Intuit, said 50% of such implementations fail, typically costing $60,000 and six months. Intuit Enterprise Suite is designed to let companies scale on the platform where their data already lives instead of starting over, and Intuit has added industry-specific editions for construction, manufacturing and nonprofits.

Accounting firms are central to the plan, since 70% of mid-market businesses work with an accountant or advisor, according to Still. Intuit is automating routine work such as categorizations and reconciliations, while its new Agent Studio lets a business or firm build a customizable agent just by describing what it needs. Accounting firms Citrin Cooperman and Sorren have already put agents into production through the tool, Still noted. The expectation, she said, is that more and more of the tedious work is done for a finance team or a firm rather than them having to do everything themselves.