Netflix is releasing a reality competition called Wonka's The Golden Ticket on September 23rd, using an AI-generated voice modeled after Gene Wilder to narrate the show. The voiceover was created by ElevenLabs with approval from Wilder's family, continuing Netflix's practice of synthetically recreating celebrity voices for new productions.
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Netflix is premiering Wonka's The Golden Ticket on September 23rd, a reality competition based on the fictional Wonka universe. The show's voiceover uses an AI-generated version of Gene Wilder's voice, created in partnership with AI audio company ElevenLabs and with consent from Wilder's family.
Why it matters
This extends Netflix's pattern of using AI-generated celebrity voices for content—the company has previously recreated voices of Michael Caine and Stan Lee. For viewers, it means encountering synthetic versions of iconic figures in new productions, blurring the line between archival and synthetic media in mainstream entertainment.
What to watch
The two-part finale airs on September 30th. The show will feature 12 golden ticket winners and their chosen partners competing in a high-stakes social experiment, with one champion crowned by the end.
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