Financial services firms are moving beyond AI pilots to measurable returns and governance, with 68% reporting quantified positive ROI and early adoption of autonomous AI systems.

What happened

Snowflake research shows financial services companies have shifted from experimenting with AI to deploying it across high-value workflows. Sixty-eight percent of financial services respondents report they have quantified positive ROI from generative AI, and 30% say they are already using agentic AI (systems that reason through tasks and complete workflows within defined boundaries) in production. Ninety-two percent of firms are training, tuning or augmenting large language models with proprietary company data.

What to watch

Among firms already using agentic AI in production, 94% report better data analytics and strategic recommendations, 92% report enhanced forecasting and scenario planning, and 91% report improved customer-facing interactions. The constraint will be data governance—as AI systems handle sensitive enterprise and customer data, firms must govern access, monitor quality and maintain transparency to sustain competitive advantage.