
What happened
Itera added Meta AI to LLMO Cheki, its tool for tracking how brands appear in AI answers, on November 11, 2026. Users can now pick which engines to measure from 11 options, including ChatGPT and Gemini.
Why it matters
Different AI assistants give different answers, so brands need to measure the assistant their customers actually use rather than a single default, Itera says.
WHO IT HITSMarketing and brand teams that monitor AI search visibility now can measure Meta AI alongside ChatGPT and Gemini in the same dashboard, with no extra fee on the Growth, Scale, or Partner plans.
Summaries like this, every morning.
LLMO Cheki is a Japanese tool for measuring and improving how a company is mentioned and cited in generative AI search, and it records each question multiple times along with statistical variance. The addition of Meta AI follows that engine's November 2025 launch in Japan, where it is available inside Instagram, Facebook, Messenger, WhatsApp, and on the web—places users already are, without opening a separate AI app. Itera's CEO, Takayuki Muto, said the goal is not to add engines for their own sake: people asking inside Instagram or WhatsApp and people opening ChatGPT get different answers, so companies should measure where their customers actually ask. That is why the tool now offers a choice rather than measuring everything. A consent screen appears the first time Meta AI is selected, because questions and answers sent for measurement are used under Meta's rules to train its AI; declining or doing nothing leaves users on the previous 8 engines.
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